advertisement

College coaches working to learn NIL impact on recruiting

CHARLOTTE, N.C. (AP) - Devin Leary can only imagine what it's like being a high school recruit in the era of college athletes finally being able to profit from their fame. North Carolina State's fourth-year quarterback figures there will be plenty of questions about how to cash in.

'œAs a recruit now,'ť Leary said, 'œI think it is important to ask because you just always want to know what's the best opportunity for yourself.'ť

The endorsement deals came rolling in immediately after the NCAA allowed athletes to earn money for the use of their name, image and likeness beginning this month. It added a giant new wrinkle to the recruiting process, with coaches able to tout business opportunities alongside the usual selling points like facilities, TV exposure, career development and picturesque campuses.

'œIf I'm a quarterback who's looking at the SEC, ACC schools, big schools, that might be a big thing,'ť Boston College graduate offensive lineman Zion Johnson said. 'œI think for certain players that might be a driving factor.'ť

Several coaches at league media days across the country noted the NIL era is so new they are still sorting out what it means for the players on their current rosters, much less how it will impact the ones that have yet to sign. There was also uncertainty among some as to how will work without veering into the realm of forbidden 'œpay for play'ť arrangements to secure a commitment.

Northwestern coach Pat Fitzgerald offered his own blunt assessment, which seemed like a practice run at debunking any NIL-based recruiting pitches by competitors.

'œRight now, there's a lot of head coaches getting on a dais, singing a bunch of songs that they have no idea what they're singing,'ť Fitzgerald said. 'œ'~We've got the greatest NIL.' They're all full of it. That's all I'm going to say. Nobody knows what they're doing. They're all faking it. I'll be the first to admit it. If we focus on education, this thing will all kind of play itself out, big picture.'ť

It hasn't helped that permissible NIL activities began under a patchwork of state laws or executive orders permitting NIL activities. There are no standardized rules and the NCAA has left specific guidance to school compliance offices. Broader NCAA regulations or a federal law are nowhere close to happening.

'œThe biggest concern '¦ is federal legislation would be nice because, if you looked and combed across the country, not everybody's playing by the same rules,'ť Georgia coach Kirby Smart said. 'œIn other words, some schools are allowed to arrange deals. Some schools are not allowed to arrange deals.'ť

In the Big 12, Oklahoma coach Lincoln Riley said the early days of NIL deals - which generally require only for an athlete to provide something of value in exchange for compensation - have already offered insights as to which schools will 'œbend and push the rules in this game.'ť He also offered a rosier line of thought.

'œIf I'm a player that was tempted, get paid in my recruitment illegally, should I even mess with that when I know I can just go make the money legally and not jeopardize my name or my eligibility or all of that?'ť Riley said. 'œSo in some ways, it may even it out a little bit, if you will. I think the purists hope that. But the reality is we're going to have to have some lines and regulations, especially when it comes to the recruiting piece for this to work and not be a mess."

At least in the ACC, multiple coaches weren't ready to commit to major changes to their recruiting approach with NIL.

Clemson coach Dabo Swinney said it was 'œjust another one of those tools" to help. Boston College coach Jeff Hafley figures he will use it as part of the pitch for a school in a major media market. And N.C. State coach Dave Doeren noted that 'œthis thing just got dropped on us" before saying: 'œI need to see where it goes before I'm recruiting with it."

North Carolina coach Mack Brown pointed out the 'œgray area'ť that coaches must balance in terms of offering guidance to players navigating the new NIL landscape but keeping enough distance to avoid exerting too much influence on a decision.

It's a conflict new ACC Commissioner Jim Phillips sees, too. And it's going to take time to find clear answers with that just like everything else.

'œThere's a little bit of a disconnect there,'ť Phillips said. 'œSo then it becomes: how far do you take that in recruiting? And that has different definitions at different places.

'œThat's kind of the uncontrollable of this thing: how ingrained and how heavy is that during the recruiting process? How heavy and how ingrained it is once you come on campus? And those are institutional decisions right now. They are, because there's really no parameters that keep us all held to the same standard.'ť

___

AP College Football Writer Ralph D. Russo and AP Sports Writers John Zenor and Stephen Hawkins contributed.

___

More AP college football: https://apnews.com/hub/College-football and http://www.twitter.com/AP_Top25

___

Follow Aaron Beard on Twitter at http://www.twitter.com/aaronbeardap

Boston College offensive lineman Zion Johnson answers a question during an NCAA college football news conference at the Atlantic Coast Conference media days in Charlotte, N.C., Thursday, July 22, 2021. (AP Photo/Nell Redmond) The Associated Press
Northwestern head coach Pat Fitzgerald speaks during an NCAA college football news conference at the Big Ten Conference media days, Thursday, July 22, 2021, at Lucas Oil Stadium in Indianapolis. (AP Photo/Doug McSchooler) The Associated Press
Georgia head coach Kirby Smart speaks to reporters during the NCAA college football Southeastern Conference Media Days, Tuesday, July 20, 2021, in Hoover, Ala. (AP Photo/Butch Dill) The Associated Press
Clemson head coach Dabo Swinney answers a question during an NCAA college football news conference at the Atlantic Coast Conference media days in Charlotte, N.C., Thursday, July 22, 2021. (AP Photo/Nell Redmond) The Associated Press
Boston College head coach Jeff Hafley answers a question during an NCAA college football news conference at the Atlantic Coast Conference media days in Charlotte, N.C., Thursday, July 22, 2021. (AP Photo/Nell Redmond) The Associated Press
North Carolina State head coach Dave Doeren answers a question during an NCAA college football news conference at the Atlantic Coast Conference media days in Charlotte, N.C., Thursday, July 22, 2021. (AP Photo/Nell Redmond) The Associated Press
Oklahoma head football coach Lincoln Riley speaks from the stage during NCAA college football Big 12 media days Wednesday, July 14, 2021, in Arlington, Texas. (AP Photo/LM Otero) The Associated Press
Atlantic Coast Conference commissioner Jim Phillips speaks during the NCAA college football ACC media days in Charlotte, N.C., Wednesday, July 21, 2021. (AP Photo/Nell Redmond) The Associated Press
Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.