More taxes seems contrary to economic development goal
The DuPage Tourism Coalition says Naperville's opposition to a hotel/motel tax is risking DuPage County tourism and that Naperville needs to be a team player. While that argument may sound compelling, when you take a closer look, this tax will actually cost DuPage businesses and residents.
We firmly believe this tax increase will negatively impact DuPage County tourism. The proposed tax that the DuPage Convention and Visitors Bureau and its lobbyist claim taxes only "out-of-town visitors" actually places the burden on local businesses and residents. Let's face it - DuPage County is not a vacation destination. We know it's local companies bringing conference attendees and business travelers into DuPage County. Naperville is a well-known wedding destination and hosts many DuPage County families at its hotels. Don't be confused by the rhetoric: any tax increase would be paid primarily by local businesses and DuPage families.
Hotels/motels are already taxed by the state and local municipalities. Adding a third countywide tax would put Naperville's hotels/motels at a competitive disadvantage. Naperville's occupancy rates are strong and improving. In fact, they're better than all of DuPage County's occupancy rates. At the county's proposed 2.5 percent tax rate, almost $8 million could be raised annually, with Naperville's 19 hotels alone generating an estimated $1.35 million - all to subsidize a membership-based organization.
Naperville is a successful community, and its success has benefited others - and will continue to. However, what Naperville receives is often disproportionate. Did you know that for every dollar we send to the state, Naperville only receives 10 cents in return?
As a team player, Naperville must do its part. A rising tide lifts all boats, including ours. But why should Naperville disproportionately fund this initiative when there is no clear indication we'll get equal value in return? I would hope the DuPage Tourism Coalition could flex their creative muscle and seek more innovative solutions that inspire fairness, not inequity.
Steve Chirico, Mayor
Naperville