Redbox texting service makes finding movies easier

Oakbrook Terrace-based Redbox, a convenience-driven movie rental provider, is launching a text service to make it easier to find Redbox kiosks.

The new service, the "Location Finder," allows people to text "Redbox" to 50101 from a mobile device, reply to an incoming message with a ZIP code and receive a list of Redbox locations in the area. The new service is the latest mobile feature offered by Redbox and complements the successful debut of the free iPhone app from Redbox which launched in November 2009.

"With more than 24,000 locations and counting, finding the nearest Redbox location has never been easier," said Gary Cohen, senior vice president, marketing and customer experience, Redbox.

The rent and return anywhere policy lets consumers return movies to any location nationwide. Each fully automated Redbox kiosk holds 630 discs, representing up to 200 titles. Consumers use a touch screen to select their favorite movies, swipe a valid credit or debit card and go.

The new "Location Finder" text service is powered by SignalT, a provider of Software-as-a-Service cross-channel marketing tools and interactive campaign consultative services.

Since its founding in 2006, Signal has helped companies deliver innovative marketing messages to mobile devices -- promotions that cut through information overload and engage on-the-go customers. To date, the Signal platform has processed more than 160,000 client campaigns. The company's flagship SaaS platform -- Signal -- is the only mobile-optimized system that helps marketers rapidly develop, execute and analyze cross-channel campaigns (mobile, e-mail and social media), all feeding a common customer database.

Signal's cross channel marketing platform is capable of procuring user ZIP codes based on user location and delivering real-time information in response.