Business

Allstate to sponsor college football at Wrigley Field

Posted August 26, 2010 11:00 pm

Northwestern University has announced that Allstate Insurance Co. will sponsor its Nov. 20 college football game at Wrigley Field.

The Wildcats will host the University of Illinois in the Allstate Wrigleyville Classic. It's the first time the Big Ten rivals have played at Wrigley Field in 87 years and the first football game there since the Chicago Bears departed in 1970.

The sponsorship by Northbrook-based Allstate was announced Friday during a news conference at Wrigley Field featuring Northwestern and Cubs officials.

The game is the latest in a series of non-baseball events at the park. The facility has recently hosted concerts as well as the 2009 National Hockey League's Winter Classic between the Chicago Blackhawks and the Detroit Red Wings.

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