Allstate names chief marketing officer

Allstate Corp. on Monday named a former General Motors Co. executive to its chief marketing officer position.

Mark LaNeve, 50, will join the Northbrook-based company on Oct. 26.

LaNeve will oversee all marketing initiatives including marketing, advertising, corporate identity, customer loyalty and field marketing.

He will become a member of the senior management team and report to CEO Thomas J. Wilson.

LaNeve has been in the automotive industry for 25 years. Last week, his departure was announced by GM. He had been its U.S. sales chief.