Experian Marketing forms partnership
SCHAUMBURG - Experian Marketing Services, a part of global information services company Experian, announced a new alliance with North America's mobile and voice marketing solutions provider, SmartReply Inc. This alliance adds SmartReply's mobile, voice and Interactive Voice Response marketing channels to Experian's existing online and offline marketing capabilities to help multichannel marketers expand their options for reaching consumers at the best time to drive a purchase or response. For the first time, marketers working with Experian can add mobile and voice marketing to their multichannel marketing strategies.
Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked.
If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.