Aspen Latino takes Absolut marketing

WEST CHICAGO -- Aspen Latino, the Hispanic experiential and promotional marketing division of Aspen Marketing Services, a privately-held marketing services agency, has been awarded nationwide Hispanic experiential marketing responsibilities for Absolut Vodka. As part of its duties, Aspen Latino will manage and oversee all Hispanic on-premise account activation for the recently launched Absolut Global Cooling campaign. Aspen Latino has begun to implement a two-phased, nine-month program that includes managing more than 250 events in the major markets of New York, Miami and Los Angeles.