Motorola invests in TV technology firm
SCHAUMBURG -- Motorola Inc. announced Wednesday it made an investment in Invidi Technologies Corp., a company in advanced addressable advertising for the television industry. Financial terms of the investment were not disclosed. Invidi's proprietary technology delivers addressable commercial messages tailored to the television viewer. The technology has the ability to accurately identify a viewers' age, gender, location and other characteristics for greater personalization while always maintaining absolute privacy and confidentiality.
Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked.
If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.