Macy's run of bad luck is no surprise

Sales off at the downtown store. Salespersons' commissions being cut. Buyouts. Lake Forest store closing. Food court in violation of cleanliness. Jumper from a balcony.

Does anyone think Macy's is snake-bitten?

Macy's should step back and take a good look at its situation. The Martha Stewart gallery, a 100th anniversary celebration of the Fields clock and a Tiffany ceiling among other token appeasements are a faint attempt to lure shoppers back to the store. Why not admit a mistake?

Why not go all the way and just change the name back to Marshall Fields? I believe shoppers would return then.

If that doesn't work, just slouch back to the Big Apple after coming here and destroying a Chicago icon.

Timothy D. O'Reilly

Chicago