April 23, 2014 (VPPR) -- Palatine, Il. Palatine Salon Lorrene Owner Lorrene Conino, in partnership with non-profit C.A.T.I.F. is in the running to win the Wella Hairdressers at Heart Charity Challenge. The yearly contest is sponsored by Wella Hair Care, which awards cash prizes to individuals within the salon and spa industry for their volunteer work -- and to help further their charitable causes.
Conino is no stranger to giving back. In addition to running her salon for more than 15 years on Palatine's west end, she has been vice president of C.A.T.I.F. since its beginnings in 2007. To date, the Palatine-based non-profit has raised more than $80,000 in funds, which have been donated to a variety of non-profits in the Chicagoland area who serve women and children experiencing crisis.
Most recently, C.A.T.I.F. donated $15,000 in seed money for a dedicated fund at the Jesse Brown VA Medical Center in Chicago. Monies channeled into this fund will be earmarked for female veterans who are re-assimilating, after returning back home from serving our country, Conino said.
Homelessness and scarce resources for everyday needs are becoming more and more prevalent within the female veteran population.
"If we are fortunate to win the charity challenge this year, 100-percent of the funds will be given to the new Jesse Brown VA Medical Center fund for female veterans, to continue to help fund their needs," Conino said.
Conino and C.A.T.I.F. board members Dina Wasmund and Lori Drelicharz - Hunt attended an appreciation ceremony at the Jesse Brown VA medical center in Chicago on April 14 where they were publicly thanked for efforts on behalf of the center.
The public is encouraged to visit www.hairdressersatheart.com and click 'Charity Challenge' --where you can search for the story/video behind Lorrene C., and C.A.T.I.F.'s recent efforts to support the Jesse Brown VA Medical Center and women veterans. Votes can be cast each day through May 15. Winners will be announced in June.
So be sure to stop by the Wella Charity Challenge website as often as you can over the next month, and cast your vote for your hometown business owner, "Lorrene C." who has worked tirelessly - donating her time, energy and resources to assist those in their greatest time of need.
About Salon Lorrene: Lorrene Conino founded Salon Lorrene in 1998, with the goal of creating a spa-like experience that creates a lasting impact for clients. Salon and spa services are available for hair, skin, nails and body in an environment of pure relaxation and rejuvenation. For more information, visit www.salonlorrene.com.
About C.A.T.I.F.: C.A.T.I.F. [Celebrating All That Is Feminine] informally began their fundraising in 2007, and achieved their 501(c)(3) status in 2012. The organization is made up of professional women who pool their resources to give back, by empowering, encouraging and supporting women and children in the midst of crisis. Over the last several years, C.A.T.I.F. has raised and donated more than $80,000 to a wide variety of charitable organizations throughout the Chicagoland area. To learn more, visit www.catifcharity.com.