Articles filed under Marketing
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The social side of social media contentMay 03, 2023 1:00 am - This month let's explore the social side of social media. Some people might argue it is really "anti-social media" and it can be if you don't interact with the platforms...
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For startups, partnership can be a business accelerantApr 19, 2023 1:00 am - Over the years I've approached partnering in business several times. Done for the right reasons, with the right people, it can be an accelerant for growth. I started my ...
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The marketing benefits of a LinkedIn company pageApr 05, 2023 1:00 am - Last month I explored the value of an individual page on LinkedIn. This month I'm exploring the benefits of a company page on LinkedIn and relatively low-cost strategic ...
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Humility and conviction: The benefits of managing your business with 'servant leadership'Mar 15, 2023 1:00 am - During COVID, I failed at integrating new hires into our agency. It was hard on the new hires and hard on the agency. In an industry notorious for high turnover, our mar...
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Get connected: How to make the most of your individual LinkedIn profileMar 08, 2023 12:00 am - On the surface, LinkedIn appears a little dry. Some might even say it is downright boring. This social media channel was once just a hunting ground for recruiters lookin...
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Former Arlington Park marketing chief appointed to racing boardFeb 24, 2023 12:00 am - Arlington Park's former marketing director has been appointed to the Illinois Racing Board. Alyssa Ali Murphy, currently director of marketing for @properties, was chose...
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The road to entrepreneurship is seldom straight, but it can be very rewardingFeb 15, 2023 12:00 am - My grandmother owned and operated a neighborhood grocery store, Ruby's, on the west side of Chicago for decades. At 85 years young, she opened her second business - a co...
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Show them some love in FebruaryFeb 08, 2023 12:00 am - Valentine's Day is just around the corner. Some people embrace the holiday (pun intended) and buy big, red, heart-shaped boxes of chocolates and flowers to give to their...
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Desire paths: Expect the unexpected when people interact with your businessJan 11, 2023 12:00 am - Years ago, when I was a student at the University of Miami in Coral Gables, Florida, I met a staff member whose job was "continuous improvement." This job title intrigu...
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This year give the gift of good marketingDec 21, 2022 12:00 am - The holiday season is here. Everyone is busy working to bring the year to a festive conclusion. This is a time of gift-giving. People give incredible thought to what to...