Mundelein launches campaign to support local businesses
In an effort to encourage residents to support local businesses, the village of Mundelein recently launched the "Made In Mundelein. Made For You" campaign.
The multiplatform campaign showcases Mundelein as an original maker's place, using the tagline "Made for you, Mundelein" and the Spanish translation, "Hecho Para Ti, Mundelein."
The campaign consists of a website, social media, digital marketing, print, signage and villagewide communications using e-newsletters, print newsletters, web and more.
Central to the campaign is encouraging neighbors and the community to support one another. The website reads: "So, when we talk about supporting local, we really mean that everything we do, and all you do, supports your neighbor, your friend and your community. It makes us better -- together. Made in Mundelein. Made for you."
"Throughout the country, businesses are hurting and in dire need of assistance. We knew we had to do whatever we could to help," Mayor Steve Lentz said.
"We launched the 'Made In Mundelein' campaign to assist our restaurants, retailers and other businesses. We intend this to be a catalyst that brings the community together and creates a sense of pride in the goods and services that are made here.
"The campaign goes beyond reminding people to shop local. It's really a celebration of the hands and hearts that make Mundelein the unique community we have all grown to love."
Whether working in metals or food, clothing or beverages, Mundelein business leaders and residents take pride in creativity, innovation and quality. Mundelein is a place where residents can find tailored products, personalized services and customized experiences.
From Armenian cuisine to sushi, a French bistro to Korean barbecue, Italian to tamales, residents and visitors can find global flavors in Mundelein.
"There are many entrepreneurs who have chosen to launch their dreams here, and their hard work shows," Economic Development Commission Chair Larry Gallas said.
"Mundelein strives to be very business focused, business friendly, and entrepreneurial. The 'Made In Mundelein' campaign cultivates this spirit, and we are looking forward to showcasing many of the various businesses that help to make Mundelein a vibrant and welcoming community to live, work and shop.
"While the campaign reminds people to think and shop Mundelein first, it's also a campaign that showcases everything that Mundelein has to offer."
The "Made In Mundelein. Made For You" campaign launched on Small Business Saturday with a webpage and on social media and will continue into 2021. This campaign is a partnership, and every business in Mundelein is welcome to participate.
To date, photos from the following businesses are included: Rogan's Shoes, Park Street Restaurant, Mouse in the House Interiors, Debbie's Floral, Maya's Restaurant AREA Coffee and Corner Health Foods.
The campaign, developed and managed by a5 Branding & Digital, is working with Mundelein-based companies Lindsey Oaks Photography and KTR Media Group LTD for photography and video, respectively.
"There is so much to uncover and discover in Mundelein -- from Tighthead and Bosacki's breweries to Prime Beef to Karina's Bakery," said John Harris, Principal of a5 Branding & Digital.
"Since its founding, Mundelein has been a place where people specialize in what they do. It's a place of craftspeople, of makers. This campaign ties into the village's core promise of being welcoming and celebrates Mundelein's entrepreneurial spirt within the business community. We've structured the campaign to facilitate a sense of community pride in all of the businesses that call Mundelein, home."