Business developer joins team behind first senior housing crisis response solution
"The senior living industry is exploding right now and in need of a good marketing company and a crisis response solution," said Maureen Longoria, a leader in strategic sales and marketing who recently joined IVY Marketing Group, Inc.
A 30-year-old marketing and public relations agency specializing in senior housing and services, IVY has developed ResponderHub™, the first crisis communications solution designed specifically for the senior living industry.
"Senior housing needs to be prepared for the inevitable crisis that will arise in their communities," warned Longoria, who is eager to bring her 25+ years of experience in sales and business development to the growth of ResponderHub™ as well as IVY's reach in the senior marketing arena.
"As reputable experts in senior communications, IVY is positioned perfectly to answer the need for effective crisis response," said Longoria, adding that ResponderHub™ is also designed to meet the communications standards required by CMS [Centers for Medicare & Medicaid Services] in a healthcare environment.
Most recently serving as chief revenue and marketing officer at Moving Station LLC, the leading provider of relocation services to older adults and senior living communities, Longoria has been employed in top executive positions across the Chicago area and served on several business and charitable committees.
She has consistently built profitable businesses, generated sales, and developed and launched new product lines. The business administration graduate of St. Mary's College at Notre Dame excels at strategically positioning companies for growth and successful teamwork.
As the newest member of the IVY team, Longoria is excited to add her expertise to its innovative approach to communications in the senior housing market. "I think people are more open than ever to thinking outside the box and looking at new ways to reach their customer base, while at the same time reducing their cost of sale."
Said Debra Sheridan, IVY's founder and president, "We couldn't be more thrilled to welcome Maureen to our team. There is tremendous opportunity for IVY and ResponderHub™, and I look forward to expanding both enterprises with her on board."
ResponderHub is a product of IVY Marketing Group, a 30-year veteran in marketing, public relations and advertising, specializing in senior housing and services. IVY's team of professionals are certified in content marketing and crisis communications by the Public Relations Society of America and media trained by the Institute of Crisis Management.
IVY has received multiple national awards for excellence in content marketing, web and print design. For further information, visit www.ivymarketinggroup.com or call (630) 790-2531.