The Grand Re-Opening of a Cherished Tradition

Ivy Marketing Group
Updated 12/5/2019 7:55 AM

M & M have restored a cherished tradition to Sedgebrook. Myra Rosenberg and Marilyn Ketay, known as M & M, both moved to the senior living community in Lincolnshire approximately a year ago. Earlier this year, they reopened the Treasure Chest Resale Shop, an extraordinary shopping destination in the heart of the retirement community.

The Treasure Chest, which was originally founded in 2005, is a completely resident-run enterprise, offering a variety of unique pre-owned items at bargain prices. The inventory of purses, scarves, costume jewelry, and knick-knacks is donated. The store is staffed entirely by volunteers, thus guaranteeing an impressive profit margin. Proceeds from the Treasure Chest benefit Sedgebrook's Scholarship Fund, and Employees Appreciation Fund.


The Treasure Chest closed briefly earlier this year. When M & M learned of the shop's demise, they made it temporary, deciding to renovate and reopen the popular marketplace. "We thought it was a good project and a great cause. We had a meeting to determine if there was interest in starting it up again, and there was," said Marilyn. "I became chairman, and we recruited a lot of volunteers. In June, we reopened, and everyone is so happy we're back. The volunteers do such a great job."

Myra, who retired from having run estate sales for many years, agreed to serve as Marilyn's co-chair. "Because of my experience, I'm able to help price and market items. This is right up my alley," she said. "The Treasure Chest serves such an important purpose here. We're doing something we enjoy, and it's serving a good purpose."

"Dorothy Solomon helps with pricing jewelry and Joan Savin designs our display window. They help to make our jobs easier and people excited about the Treasure Chest," said Marilyn.

Since reopening in June, the Treasure Chest has raised more than $11,000.

Although M&M didn't know each other before their moves to Sedgebrook, they quickly became the best of friends. Part of their friendship is based on their shared love of their new home.

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Marilyn boasts that her health has improved since she's lived at Sedgebrook. 'There's less stress, I'm eating better, I'm busy, and I'm happy. I'm really doing well," she said. "I love my apartment even though I'm not in it all that much. I sleep there and sometimes have friends over for wine and cheese, but I'm so busy I'm just not in it all that often."

Myra said that she is still busy with interests and activities outside of Sedgebrook, but also enjoys playing cards and staying busy with her fellow residents on campus. "Everything imaginable that I could want to do is available here when I want it," she said, adding, "The food is excellent. I don't cook at all. And the staff is wonderful. I'm crazy about the staff. I'm grateful every day that I have lived here. I am sorry I didn't do it sooner," said Myra.


Sedgebrook is a Life Plan Community offering a diverse lifestyle, maintenance-free living, and outstanding amenities. Five-star rated Radford Green Health Care and Rehabilitation is located on the 72-acre Sedgebrook campus in Lincolnshire, Illinois. Sedgebrook is a Senior Care Development, LLC affiliated community and managed by Life Care Services LLC®. For additional information visit or call 847-901-3319.

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