Guidant Wealth Advisors updates logo as part of branding package

  • Guidant Wealth Advisors recently unveiled a new logo as part of an overall design change for the Palatine firm.

    Guidant Wealth Advisors recently unveiled a new logo as part of an overall design change for the Palatine firm. Courtesy of Guidant Wealth Advisors

Updated 6/13/2017 6:23 PM

Guidant Wealth Advisors, a financial planning and wealth management firm located in Palatine, has unveiled a new logo as part of an overall design change for the firm. The logo was unveiled by Managing Partner Dave Hogaboom.

"We have had great success with our logo for a number of years and it has served us well in building our brand recognition," said Hogaboom. "However, we felt it was time to freshen the look and create a new design that can carry us forward into the years ahead."


Designed by Graphic Solutions inc-chgo of Des Plaines, the logo maintains the traditional color palette associated with Guidant Wealth Advisors but introduces a more contemporary look.

"We approached the design with an eye toward utility and usability," said Fred Huetter of Graphic Solutions. "Marketing efforts today rely much more on electronic and digital reproductions so we were looking for a bold design that would work well across new platforms."

Huetter worked with the team at Guidant Wealth to develop a logo that presented an image of strength and trust with a nod toward the complexity of financial planning.

"We offer a number of different advisory services and our approach has always been to find the right pieces of a plan and fit those pieces together well to work towards the needs of a client. The approach is different for each client and we feel that the new logo presents that concept nicely," said Hogaboom.

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In the coming weeks Guidant Wealth Advisors will also be rolling out a new website, launching a podcast series, and expanding their social media footprint.

"While we are bringing our look up to date, there are no changes in how we work with our clients," said Hogaboom. "Our reputation has been built on personal service in which we listen carefully to our clients' needs and help them, over time, to comfortably and confidently work towards their goals. People will see a new corporate logo but can expect the same personal service we have always provided."

Guidant Wealth Advisors offers an array of financial planning services including wealth and investment management, advanced retirement planning, risk analysis, tax planning, estate planning and survivorship programs.

Securities offered through LPL Financial. Member FINRA/SIPC. Investment advice offered through Guidant Wealth Advisors, a registered investment advisor. Graphic Solutions inc-chgo, Guidant Wealth Advisors, and LPL Financial are separate entities.


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