Steve Bernas
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For Small Business Week, Better Business Bureau reveals top scams targeting business ownersMay 03, 2025 1:07 pm - No business is immune to scams — but small businesses, in particular, can be easy targets. Staying informed is your best defense.
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From hidden to highlighted: Mastering the new era of generative AI searchApr 05, 2025 1:51 pm - AI-powered answer engines like ChatGPT, Perplexity, and Google Gemini are transforming how people find information. This is where answer engine optimization (AEO) comes into play.
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Business owners should play the local connection for growthMar 08, 2025 1:45 pm - Many businesses have a hidden advantage that they often overlook: the power of playing the “local card.”
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BBB encourages businesses to recognize the impact of positive customer reviewsFeb 08, 2025 2:07 pm - Positive reviews can significantly contribute to building a business’ reputation and attracting new customers who consider authentic looking reviews more influential than paid advertising.
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Hot business trends in 2024 that will continue to shape 2025Jan 12, 2025 5:20 am - As we stride confidently into 2025, small businesses are navigating an exciting, challenging, and ever-changing landscape filled with challenges, opportunities, and groundbreaking innovations.
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BBB: How to comply with new Corporate Transparency Act — and avoid scammersDec 15, 2024 5:09 am - As the new year approaches, businesses should prepare for significant regulatory changes— and for cybercriminals to exploit confusion around the new transparency laws.
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Invest in your business culture for greater successNov 10, 2024 6:00 am - Creating a company culture that promotes employee empowerment is crucial for your small business, regardless of size. By doing so, you can uplift morale, enhance productivity, reduce recruitment expenses, and foster employee loyalty.
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Small business owners especially susceptible on cybersecurityOct 13, 2024 4:45 am - By following these tips, you can significantly reduce the risk of cyberattacks and protect your small business.
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BBB tips for a better business budgetSep 22, 2024 5:34 am - Maintaining a healthy cash flow is essential for keeping businesses afloat. With numerous financial factors to consider, such as employees, technology, tools, equipment, payroll, and rent, it’s no wonder that managing finances is a top priority for new business owners.
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BBB tips for launching a successful customer loyalty programAug 25, 2024 5:29 am - Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such programs can significantly boost your business’ bottom line, says Steve Bernas of the Better Business Bureau.