Rebecca Hoffman
-
The value of we: Social listening, authenticity and communityDec 22, 2025 12:00 pm - What makes Reddit different right now and why should small business marketers care about this channel?
-
Join the club: What small businesses can learn from luxury brands about building loyaltyNov 05, 2025 9:38 am - This month I’m focusing on the nuance of marketing strategy when it goes right and when it goes wrong and what small business marketers can look to do to borrow from the big brands.
-
Shh. Speak quietly and your audience will hear you betterSep 10, 2025 10:38 am - Speak softly and be heard. What does this have to do with small business marketing? A lot.
-
Why chamber membership matters for small businessesJul 02, 2025 8:49 am - Chambers of commerce can be tremendous partners for local businesses looking to grow.
-
Leveraging local: How to build a brand that belongsMay 14, 2025 10:04 am - In a retail and service world filled with Amazon, Costco, Target, Walmart and other massive, multinational companies, there still remains a surprising amount of space for local business.
-
Show them love in February, and every dayFeb 13, 2025 2:01 pm - Perhaps the concept of love is too strong of a word for how small business marketers feel about their clients, customers and peer professionals.
-
New year, new opportunities for creating marketing ‘touchpoints’Jan 15, 2025 9:48 am - As the new year unfolds, let us think about the touchpoints that inspire our audiences, our stakeholders, our customers. What moves your audience? Where are the beneficial tipping points in your marketing efforts?
-
Rebecca Hoffman: Giving thanks for a pretty amazing 2024Nov 28, 2024 6:00 am - The fourth quarter is always such a busy time. My clients are all working to end the year big and start the new year strong. There are so many projects to be completed. It’s dizzying.I like to pause and reflect on the year and offer thanks for the things that made it good.
-
How protein-forward marketing, communications can boost businessOct 02, 2024 8:59 am - Protein forward. What a fantastic phrase. For our bodies, yes, protein is essential to keep ourselves healthy and metabolically balanced. Add high protein communications to your health mix. You know what these are - the messages that companies and organizations present that feel like a gift.
-
Flourishing and marketing go hand in handAug 21, 2024 9:58 am - During a recent visit to The Research Triangle area of North Carolina I began thinking about the word “flourishing.” It’s a great word that conveys a sense of vitality an...
Showing 1-10 of 41
next