Lou Simon
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Strength in vulnerability: Transforming work cultureMar 06, 2024 9:52 am - What does it mean to be “vulnerable” in a business environment? In the past, being vulnerable as a company had a singular meaning: It meant you had a weak spot. A flaw yo...
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Mastering marketing: Five keys to new business generationFeb 01, 2024 6:45 am - Prior to starting my first business, I spent four years in an outbound sales role. Cold calling, working trade shows, emailing prospects, and closing deals was my full-ti...
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Simon: Corporate giving - Beyond the balance sheetNov 16, 2023 12:00 am - When running a business it can be all too easy to strictly focus on the bottom line from a financial standpoint. But what about the bottom line from a humanity perspect...
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Beyond 'Midwest nice': Creative bravery unleashedOct 22, 2023 1:00 am - For me, there is nothing like the initial viewing of a creative advertising campaign that our team created. I get goose bumps. The ability of our staff to tap into core...
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Not just business savvy: The role of persistence in entrepreneurshipSep 27, 2023 1:00 am - What's the secret sauce to entrepreneurial success? An Ivy League MBA? A Rolodex bursting with A-list contacts? An uncanny ability to forecast market trends? While thes...
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Is being emotional the enemy of smart negotiations?Aug 30, 2023 1:00 am - How did you feel the last time you negotiated a starting salary? Or how about a pay raise? Bought a car? Or even a house? For most people, these are all stress-inducing ...
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From instinct to insight: The game changer in business strategyAug 02, 2023 1:00 am - Recently, I traveled to New York to attend a market research conference. It spanned two intense days, with several sessions focused on leveraging research to optimize a ...
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Embrace the journey, not just the destination: A new perspective on business growthJul 05, 2023 1:00 am - Goals are a crucial foundation for guiding your organization's vision. At Simon/Myers, we establish quarterly, one-year and three-year goals in our strategic plan. For ...
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Define your core values today to weather the storms of tomorrowJun 08, 2023 6:00 am - Macro changes - like a pandemic, shifting labor markets and rising interest rates - are completely out of our control. Without a solid foundation, changing market condit...
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The value of a strong leadership team in a growing companyMay 10, 2023 1:00 am - My business partner and I continuously work to make ourselves less necessary to the day-to-day workings of our agency. If we are successful it might give me more time to...
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