Lincolnshire to debut new logo, marketing plan

  • Lincolnshire will roll out this new logo on letterhead, signs and other objects starting in 2020. It's part of a marketing plan for the village called "New Decade, New Logo, New Lincolnshire."

    Lincolnshire will roll out this new logo on letterhead, signs and other objects starting in 2020. It's part of a marketing plan for the village called "New Decade, New Logo, New Lincolnshire." Courtesy of Lincolnshire

 
 
Updated 12/31/2019 4:00 PM

Lincolnshire will start 2020 with a new municipal logo designed by a former resident.

The emblem depicts a leaf within the column of a capital "L." The leaf represents the village's many mature trees.

                                                                                                                                                                                                                       
 

The phrase "Village of Lincolnshire" appears below the image.

Trustee Jill Raizin said she's excited about the design. It evokes the importance of trees in the community but also shows Lincolnshire "is up to date and moving into the future," she said.

The logo is part of a new marketing plan for the village called "New Decade, New Logo, New Lincolnshire." Over time, it will appear on village letterhead, vehicles, street signs and elsewhere.

"The current 'L' is prevalent throughout Lincolnshire, so we'll take the same approach with (the new one)," Assistant Village Manager Ben Gilbertson said.

The current logo was adopted in 1976 but has been tweaked through the years. It features a curving "L" adorned with three maple leaves.

Lincolnshire officials first started toying with rebranding in 2014, hiring a Chicago company to develop a new logo and a public-relations campaign. The board wasn't moved by any of the firm's concepts, though, and took no action.

by signing up you agree to our terms of service
                                                                                                                                                                                                                       
 

Then, in 2016, Stevenson High School graduate Erin Rice developed possible logo designs as part of a class project while attending the University of Notre Dame.

Rice pitched the designs to village leaders, and her work inspired officials to investigate rebranding once again.

They eventually hired Rice, who graduated college in 2017 and now works as a concept artist for Walt Disney Imagineering in Florida, for the job.

The new logo is set to debut Wednesday when officials launch a redesigned village website at lincolnshireil.gov.

"It hasn't really hit me," Rice said Tuesday. "It is really cool to be part of something that is so close to home for me."

A private company will help village officials develop signs featuring the new logo for parks, streets and municipal buildings, Gilbertson said. They'll be phased in over the next several years, he said.

The logo will be added to replacement vehicles and equipment after models now in use are retired, officials said.

0 Comments
                                                                                                                                                                                                                       
 
Article Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.