Jewel-Osco's Own Brands help you save

  • Own Brands Sales Manager Mirna Franjul says the O Organics® brand label carries throughout Jewel-Osco, giving customers a wide variety of health-conscious choices.

    Own Brands Sales Manager Mirna Franjul says the O Organics® brand label carries throughout Jewel-Osco, giving customers a wide variety of health-conscious choices. Courtesy of Jewel-Osco


Health and food go hand-in-hand and today's increasingly conscientious consumers are demanding more information about product ingredients and sourcing. At Jewel-Osco, Own Brands is ahead of the curve in offering O Organics® and Open Nature® products, which feature clean ingredients and affordable brands found in every corner of the store.

According to Own Brands Sales Manager Mirna Franjul, some local favorites are O Organics® salads, a wide variety of fruits and vegetables, tasty snacks and chicken, the protein choice for many health-conscious consumers.

"Customers love O Organics® salads, especially O Organics® Spinach and O Organics® Romaine, and our O Organics® Popcorn in the snack aisle," Franjul said. "And, as the brand carries throughout the store, shoppers love our O Organics® fresh chicken program in the meat department."

She noted that the products that carry the Organic seal by USDA means that established standards have been met. "Our Fresh O Organics® Chicken, for example, is fed with vegetarian organic feed, is free of hormones and was raised in a very natural environment." For the most part, O Organics® products are less expensive than name brand organics and they carry a 100 percent money-back guarantee if you're not satisfied.

The Open Nature® line features products that are minimally processed with a range of hard-to-understand artificial ingredients removed. "Open Nature® is all about transparency," Franjul said. You'll find an array of favorite foods with the Open Nature® brand, such as Open Nature® Veggie Sticks in the snack aisle. In the deli department, Open Nature® rotisserie chicken is a big hit. The birds are raised without hormones in a natural environment and are cooked in natural juices resulting in savory, delicious flavor.

Own Brands fit right into the evolving healthy lifestyle, making it the perfect official grocery sponsor for the Daily Herald's 2019 Fittest Loser Challenge. Jewel-Osco is hosting several in-store events where "Fittest Loser At Work" participants will learn about healthy foods and products offered in the stores.

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Signature helps you save

You've no doubt seen the popular Signature brands, including Signature Café® items in the deli, such as ready-to-serve sides and soups; Signature Farms® fresh fruits and vegetables in the produce department; and unique Signature SELECT® items, like the wildly popular Signature SELECT® frozen pizza. "It's an item found only in Jewel-Osco," Franjul explained, "and it's more affordable than regular name-branded items because we've eliminated the marketing costs for advertising."

When it's time to indulge, look for the new top-shelf label, Signature RESERVE™, including ice cream, pasta and pasta sauce, single origin whole bean coffee, loose leaf tea, confectionery and pie filling.

"The cool thing is that it brings a celebration to the table when customers find a reason to splurge," Franjul said of the line launched last year. Her favorites? The Signature RESERVE™ Brazilian Guava Cheesecake ice cream and the Tomato, Porcini and Black Truffle Pasta Sauce.

Own Brands bring transparency and affordability to shoppers. "With O Organics® we brought affordability to organic products in this market and continue bringing healthy food to our customers," Franjul said. "We know our customers are smart, so we want to give them what they want!"

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