Rust-Oleum unveils its 2024 wall paint color of the year

  • Chocolate Cherry is the 2024 Zinsser SmartCoat wall paint color of the year. It is manufactured by Vernon Hills-based Rust-Oleum.

    Chocolate Cherry is the 2024 Zinsser SmartCoat wall paint color of the year. It is manufactured by Vernon Hills-based Rust-Oleum. Courtesy of Rust-Oleum

 
Posted9/20/2023 1:00 AM

VERNON HILLS -- Rust-Oleum on Tuesday announced its 2024 Zinsser SmartCoat wall paint color of the year, Chocolate Cherry.

The color, No. SC152, is a hue that infuses spaces with an innate sense of coziness and reassurance, Rust-Oleum said.

 

"Our inspiration behind Chocolate Cherry was to respond to our consumers' need for a color that not only stands out but also provides a sense of authenticity," said Kendra Cardin, architectural coatings product manager and color trend expert at Rust-Oleum. "As neutral tones take a back seat, Chocolate Cherry steps forward as a champion of uninhibited living."

Chocolate Cherry is exclusively available at Menards locations.

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