Better Business Bureaus top 2023 business trends

It's no secret that the past three years have reset how many businesses operate since the great disrupter of the COVID-19 pandemic.

While some companies have returned to normal, many have made significant adaptations in the workforce that have changed the workplace.

A famous quote from Greek philosopher Socrates centuries ago, which is even more timely today, says, "The secret of change is to focus all of your energy on not fighting the old, but building on the new."

With worker shortages and more opportunities for employees to job-hop, business owners have had to be more resourceful in recruiting and retaining skilled employees.

With worker shortages and more opportunities for employees to leave for another opportunity, business owners have had to be more resourceful in recruiting and retaining skilled employees. Employee expectations of a virtual or hybrid workplace may remain permanent.

The new year guarantees another year of change and innovation for businesses. Here are some of the biggest workplace trends the Better Business Bureau expects to see in 2023.

Hybrid workplaces will continue to be a trendy option and a great way to attract top talent. After many workers shifted to work-from-home arrangements due to the pandemic, it became apparent that working from home improved their work/life balance for many people. Flexible environments also benefited many employers by allowing them to cut costs by reducing office space.

Many businesses that require employee attendance have been experimenting with longer hours based on a four-day workweek.

When it comes to recruitment strategies, benefits are essential. With many businesses still short-staffed, potential employees have more leverage than pre-pandemic. While affordable health benefits are essential, employees also look for retirement fund matching, paid vacation, and bonuses. Extra perks can go a long way in attracting talent.

Another emerging trend is an increase in pay transparency. Salary transparency laws are going into effect all over the U.S., a trend that is likely to continue. It's a good idea to have accurate salary ranges available for potential employees, even if salary ran in your area.

Upskilling your employees is more valuable than ever. More training equips employees with new abilities and qualifications to help them get a promotion, raise or stay on top of emerging technology. Upskilling is one of the best ways for employers to retain their most valued employees. So if you are a small-business owner, look for ways to offer your employees continued education. Also consider offering workshops or training for soft critical skills like interpersonal communication, financial wellness and time management.

Stay concerned about mental health. The changes caused by the pandemic and workplace changes have isolated people now more than ever. Add in the cold and gray skies of a Midwestern winter, and well-being initiatives, such as allowing employees to take a day off for self-care, are still significant. The worst of the pandemic may be over, but people are still dealing with constant changes in how they work and concerns over inflation and the cost of living.

There are many creative ways to engage employees more, and one factor popular for boosting morale is embracing social impact matters. More than ever before, people are concerned about corporate social responsibility. One recent study from Entrepreneur Magazine found that 87% of people believe companies should take a public stand on societal issues, and when they do, employees are more likely to give their best at work. Doing great work in the community is also a team and morale builder for employees.

Whether you are a 2,000- or a two-person business, even small changes can make a big difference in how your employees, community and customers view you. One of the more famous quotes from Steve Jobs is, "The people who are crazy enough to think they can change the world are the ones who do."

• Steve J. Bernas is President and CEO of the Better Business Bureau and can be reached at sbernas@chicago.bbb.org