Rieke Interiors rebrands; new name, logo reflects expansion of services to design different commercial, residential spaces

ELGIN - After 28 years of helping people create and envision their spaces according to their realities, Rieke Interiors recently launched its own rebranding plans.

The company, which was formerly known as Rieke Office Interiors, has been designing and building custom workspaces and office furniture in the Chicago area. It offers turnkey commercial furniture solutions using smart design, positive customer service and professional office furniture installation.

Over the past 10 years, Rieke's clientele has evolved and the company works on more than just offices. Its clients are from the areas of design retail, health care, financial institutions, veterinarian clinics, restaurants, homes and so much more. As the company evolved, it decided on a name change to reflect all the markets it supports.

Rieke's President and Owner Melissa Kehl welcomes the refresh as it reflects how the company is "always changing and evolving. That's just who we have been as a company forever. We are always asking ourselves: 'What's next?' 'What else do our customers need?' and 'How can we help them with this service?' (Always thinking about the customer and finding solutions for their needs) has been our modus operandi for our whole life being a company."

Senior vice president and co-owner Colleen Baader said that "our new brand and logo are a reflection of who Rieke Interiors and Vertical Interior Design Studio has become in the last nine years. Vertical Interior Design Studio, a division of Rieke Interiors, has been providing our clients with a turnkey solution for their projects, both big and small."

Clients are wanting certain things for their rooms for flexibility, functionality, and comfort. Baader explained that now that COVID-19 restrictions have been relaxed, the emphasis on the commercial side is to create spaces to encourage collaboration and efficiency. For example, there is an interest in having hybrid offices that allows space for conference rooms to hold Zoom meetings. Also on the list are lounge spaces to re-create for employees that working from home feel. Even the break rooms, also known as kitchens and social zones, are getting a facelift by adding bar-height seating and lounge furniture.