Pampered Chef wins award for virtual party platform

ADDISON - Pampered Chef was recently honored by the U.S. Direct Selling Association with its Technology and Innovation Award. The company's new digital platform, Table, was given the award at the DSA Engage annual meeting in Boca Raton, Florida.

Table is a virtual party platform that enables Pampered Chef consultants to host customized virtual cooking parties that deliver a highly visual, immersive experience with content designed to improve shopper's mealtime journey.

The interactive platform is a first for the industry, combining a virtual kitchen experience, social connection, live video engagement and a customized content feed for an innovative, first-class virtual experience designed exclusively for Pampered Chef consultants and customers, the company said.

"During the pandemic, our consultants were increasingly using a variety of third-party social platforms and digital tools to engage their audiences virtually, but they wanted their own place to party; a place designed to meet the specific needs of their businesses and their customers," said Shiv Dutt, vice president of experience innovation for Pampered Chef. "We're proud to say that Table offers the modern digital version of the cooking party experience created by Pampered Chef founder Doris Christopher, that provides meaningful mealtime solutions for customers."