Brunswick named an Adobe Experience Maker finalist

METTAWA - Brunswick Corp., the world's largest recreational marine manufacturer, has been named a Maverick Award finalist for the 2022 Adobe Experience Maker Awards.

The Maker Awards is a program that honors the top 25 individuals, companies and teams creating the most innovative and impactful customer experiences using Adobe Experience Cloud solutions.

"Our ecosystem of marine's leading brands uniquely positions Brunswick to create frictionless consumer experiences that blend physical and digital brand touch points," said Lauren Beckstedt, Brunswick chief marketing officer. "This recognition speaks to the incredible synergies the enterprise digital teams have been able to establish."

Brunswick chose the Adobe platform to engage with the next generation of boaters, providing experiences that create a connection, and combining physical and digital experiences, the company said.

With more than 18,500 employees globally, Brunswick is home to the largest portfolio of boat brands, a leading engine manufacturer in Mercury Marine, the industry's largest global parts and accessories businesses and the largest boat club in the world in Freedom Boat Club.