Letter to Readers: The Business Ledger is changing into Suburban Business

 
Posted12/21/2021 2:49 PM

To our readers,

After 29 years, the December issue of the Daily Herald Busines Ledger is the last edition of the old format, but it marks just the start of our renewed commitment to suburban business news.

 

We're not going away. We're getting better.

As we enter the new year, we will be introducing a new vision for that coverage. It is one that is designed for a climate that is less connected to physical offices that may no longer dominate the post-pandemic business routine and more responsive to the rapid changes we all need to master.

Like the Business Ledger, the Daily Herald Suburban Business will have a strong print component. But it's going to be easier to get to and easier to find. We're going to make it simple for you to subscribe. (We definitely want to keep you as a reader.) If for some reason you don't have a copy, you'll be able to find one on the newsstand -- or find the coverage on your computer, at home or the office. Not just once a month, but six days a week. Business changes rapidly and you need to find out about it rapidly too.

It's going to be part of the Daily Herald. The main package of coverage (and the most business eyeballs) will be in the Sunday paper -- a Daily Herald Suburban Business section that includes the most popular Ledger features, but expanded coverage too. As well as a larger and more committed readership. If you want information, this will be the place to find it. If you want a business audience that needs to see your message, this will be the place to advertise to it.

You'll get Daily Herald Suburban Business Tuesdays through Saturdays too. The chunks will be smaller on weekdays, but just as relevant.

We'll still be loyal to the popular Ledger traditions. We're still going to be honoring the best of suburban business with recognition programs like The Best Places to Work, Diversity in Business, Entrepreneurial Excellence Awards and Influential Women in Business. We're still going to be building Focus segments like Banking & Finance, Economic Development, Manufacturing and other important business segments. We're still going to be producing the premium publications that the suburban business community has come to rely on -- the Book of Lists, the Hospitality & Entertainment Guide and the Corporate Event Planning & Meeting Guide. We're still going to be hosting some of the most relevant business events in the suburbs.

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Meanwhile, we aim to make the new web home -- dailyherald.com/business -- so vital to you that you will be referencing it every day. We want it to be a tool you use to stay on top of the business news around you, a tool to help you network, a tool to help you run your business more successfully. Every day. It will have your back.

The new website will be dramatically improved over the old one, both in stronger presentation and navigability and in expanded coverage. We plan to pepper it with local business news and useful advice -- and personality too. You will be able to engage with it in ways that weren't possible on the old site. You will be able to share tips and observations with your colleagues. And it will be much friendlier on your mobile devices, given that we all count on them these days to stay ahead of the competition and to interact with our workforce and associates. We're upgrading our newsletters and our social media connections too.

We're excited about these improvements. We hope you are too.

Drop us a line at SBnews@dailyherald.com to offer your suggestions for our coverage.

We were founded in 1993 with one goal: to be "The Voice for Local Business." That's still what we are. And we're about to get better at it. We've got your back.

                                                                                                                                                                                                                       
 

Scott Stone

President/Chief Operation Officer

M. Eileen Brown

Vice President of Sales and Marketing

Orrin Schwarz

Suburban Business Editor

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