DPS Automotive wins SEMA PRO Cup Challenge Award

ARLINGTON HEIGHTS - DPS Automotive, a vehicle restyling shop in Arlington Heights, won the second SEMA Professional Restylers Organization Cup Challenge last week in Las Vegas.

DPS Automotive won the award for creating an accessory package for the 2022 Volkswagen Atlas. The Atlas includes a full satin blue wrap with interior accents, custom Wheel Pros 21-inch wheels, Rosen Electronics dual rear seat tablets, and lowering springs.

"We are pleased to present DPS Automotive with an award that highlights the benefits and opportunities that come with vehicle accessorization," said Josh Poulson, PRO Chair and Owner of Auto Additions. "Not only did DPS Automotive build a one-of-a-kind creation, but it presented a revenue opportunity for restylers and dealers that they can now incorporate in their own businesses and shops."

The PRO Cup Challenge raises the awareness of vehicle accessorizing to the general public. The program, which encourages customization of new-model cars and trucks for mainstream buyers, showcases restyling packages that are easy to replicate and demonstrates potential profitability for both restylers and dealers.

SEMA is a trade show for custom carmakers and restylers showcasing thousands of product innovations and the latest product and custom vehicle trends.