DFS adds three new food service brands

MOUNT PROSPECT - Diversified Foodservice Supply LLC, a distributor of maintenance, repair and operating supplies to the food service industry, said it has created three new brands.

The Mavrik brand will offer food service replacement parts and service supplies. The Franklin brand will offer food prep supplies, smallwares and accessories at a value, leveraging the more-than-100-year legacy already established by Franklin Machine Products (FMP) in these categories.

The Culitek brand, launched in collaboration with SEFA (Supply & Equipment Foodservice Alliance), will offer multitiered refrigeration equipment, cooking equipment and cooking supplies options with modern designs and competitive prices.

Diversified's KNG brand, already known in food service, continues to offer products for front- and back-of-the-house solutions, including wait staff uniforms, chefwear, textiles and other products that help operators look and perform their best.

"DFS has long been known for providing customers with high-quality product lines at more accessible price points," said Jeff King, president and CEO of DFS. "Branding these lines creates a deeper connection with our customers and gives them the power to choose rather than being told what is best for them."