Feder: Middlebrooks exits with WBBM Newsradio on top

  • Felicia Middlebrooks, who signed off May 29 after more than 35 years as morning co-anchor at WBBM Newsradio, went out on top of the ratings.

    Felicia Middlebrooks, who signed off May 29 after more than 35 years as morning co-anchor at WBBM Newsradio, went out on top of the ratings. Courtesy WBBM radio

 
 
Updated 6/9/2020 6:14 AM

Audience shares declined from their sky-high levels in April for Chicago's news and news/talk radio stations, but WBBM 780-AM/WCFS 105.9-FM continued to lead the market in May for the fourth consecutive month, Robert Feder writes.

Nielsen Audio figures released Monday showed the Entercom all-news combo No. 1 overall as well as in mornings, afternoons and evenings.

 

Felicia Middlebrooks, who signed off May 29 after more than 35 years as morning co-anchor at WBBM Newsradio, went out on top. Her replacement alongside co-anchor Pat Cassidy has not yet been named.

Holding steady in second place was Chicago's most popular music station -- Hubbard Radio classic rock WDRV 97.1-FM -- with Bob Stroud still reigning supreme as king of middays.

Bob Sirott, who joined Nexstar Media Group news/talk WGN 720-AM in January, moved up to second place in mornings -- the station's highest drive-time ranking in years.

Nielsen analysts said the latest survey reflects something of a return to normal for radio listenership, pointing to a 90 percent recovery of cumulative weekly audiences since March.

Chicago showed a 58 percent level of listening away from home -- up substantially from April and the highest percentage of out-of-home listening for any major market measured by Nielsen.

Get the full report, and more Chicago media news, at robertfeder.com.

0 Comments
                                                                                                                                                                                                                       
 
Article Comments
Attention: We are experiencing technical difficulties with our Facebook Comments module at this time. Comments will remain disabled until we are able to resolve the problem. We apologize for the interruption. We invite you to engage with our content and talk with other commenters on our Daily Herald Facebook page at https://www.facebook.com/DailyHeraldFans/. Thank you.