CDK Global sells digital marketing business to Ansira Partners

Updated 2/20/2020 10:10 AM

HOFFMAN ESTATES -- CDK Global said it will sell its digital marketing business to Ansira Partners, a subsidiary of Advent International, for an undisclosed sum.

The sale includes all advertising solutions and website services.


"We believe that Ansira is the right partner to continue growing the strong technology platform and skilled management team of our Digital Marketing Business," said Brian Krzanich, president and chief executive officer, CDK Global. "We remain fully committed to our Digital Marketing Business customers, and we will ensure a seamless and uninterrupted transition through the completion of the sale."

Ansira, a global marketing services and solutions company, has an extensive background in the auto vertical and will bring its expertise to further build out the solutions of the business, CDK officials said, while also implementing technology and services to drive more hyperlocal opportunities for customers.

The transaction is expected to close in the first half of 2020. Ropes & Gray LLP is serving as legal counsel to Advent in the transaction.

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