Riddell sells Kollege Town Sports apparel division

Updated 2/10/2020 11:35 AM

DES PLAINES -- Riddell announced Monday it has sold Kollege Town Sports, a division of the company's apparel business, to BSN Sports, for an undisclosed amount.

Kollege Town is a team sports and corporate apparel dealer acquired by Riddell in 2015 to operate the company's apparel business. BSN Sports is the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands.


The sale includes a large portion of the Kollege Town sales force, sales management and customer service, and fanaKTive capabilities.

"This development provides Riddell the opportunity to advance our core football protective equipment business in an incredibly dynamic marketplace," said Riddell and BRG Sports President and Chief Executive Officer Dan Arment. "Riddell will continue to lead the industry forward as it brings new protective technologies to the field that help athletes perform at their best." The company will maintain an apparel offering focused on Riddell branded football practice apparel, team sports stock game and custom uniforms, as well as a full complement of basics, coaching and spirit wear, in addition to football head protection, smart helmet technology and accessories.

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