OSI Creative CEO to retire March 31

  • Joe Baksha

    Joe Baksha

Daily Herald Staff Report
Updated 3/12/2019 10:18 AM

OSI Creative President and CEO Joe Baksha announced he will retire from the global supplier of point-of-purchase displays, custom packaging and branded merchandise programs, effective March 31.

He will be succeeded by OSI Chief Operating Officer John Kellogg, according to the company.


Baksha, a Naperville resident, has 35 years of experience in executive positions with companies providing supply chain management solutions for displays, promotions, consumer products, printing and packaging. He joined OSI as president and CEO in 2010 and grew the company at an average growth rate of 20 percent over the past nine years. he also expanded the business from its Irvine, Calif. base to Chicago, Memphis and New York, as well as additional capabilities in Europe, South America and Asia.

Prior to joining OSI, Baksha served as CEO of Outlook Group Corp., a public company that provided supply chain management solutions for printing, packaging and direct mail. He was also executive vice president and COO of U.S. Music Corp. and Allusuisse Flexible Packaging. He began his career in the printing industry at the age of 12, working at his father's Chicago-based printing company.

Kellogg joined OSI Creative as COO in October 2018. He brings to OSI 28 years of experience in the printing, packaging, distribution and display industries, with companies ranging from the Fortune 50 to entrepreneurial startups. He has experience in building effective teams, differentiating product offerings, creating rapid and scalable growth, private equity, and mergers and acquisitions.

Prior to joining OSI, Kellogg served as Chief Marketing Officer at Saxco International following the purchase of Square Peg Packaging and Printing, which Kellogg co-founded in 2007. As President and CEO of Square Peg, Kellogg assembled a team of industry-leading marketers that reinvented the way consumer brands were executed. His career includes the successful leadership of divisions within both International Paper and RR Donnelley.

"Joe has done an amazing job of leading the company. He has positioned OSI to move to the next level through global expansion and product extensions," Kellogg said. "Building on this strong foundation, we will continue to focus on our customers' brand execution by providing the most comprehensive and differentiated offerings in the market."

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