DPOE tabs Barrera to oversee rebranding
Des Plaines Office Equipment has promoted Megan Barrera of Bartlett to marketing specialist, who will work with CEO Chip Miceli as the three-generation, family-owned firm goes through a rebranding.
Barrera will guide the company's transformation to Pulse Technology, which will incorporate the firm's different services and products under one name and one website, as well as building and implementing an e-commerce site.
The Lake Villa native and University of Kansas graduate joined Des Plaines Office Equipment in 2017 as a sales specialist in the Chicago location, but was recently promoted to assist with the firm's ongoing marketing initiatives.
Des Plaines Office Equipment in recent years expanded its reach from its three Chicago locations into Northern Indiana with the acquisition of Kramer & Leonard's and McShane's in Chesterton. Since then, the company has expanded its offerings to include office furniture, furniture design and office products.
The initial phase of the rebranding will be the renaming of its Indiana locations under the Pulse banner. Barrera is working to integrate all of the firm's marketing materials to reflect the new name and the additional offerings.
"We are working toward being a one-stop shop," she said.
Barrera brings a resume in numerous fields, including health care, technology, web design, sales, communications, and business to her expanded role. In addition to her degree from the University of Kansas, she also received a certificate in full stack development through Trilogy's Coding Bootcamp at Northwestern University.
Throughout college, she held a part-time internship at a software development company where she worked primarily with higher education health science programs across the U.S.
Barrera is also upgrading the firm's individual websites as well as developing one site for the Pulse Technology platform, which will move many of the company's products onto an e-commerce site.
"Megan is a hardworking and creative professional who is doing a great job to assist us through some significant changes to our organization," Miceli said. "We are very pleased to be able to promote her to take on these challenges on our behalf."