Cost of doing business: $128,000 to replace signs at Rosemont park

  • The existing MB Financial Park sign at the top of an elevator well is one of 130 in and around the park that will be replaced after a new naming rights deal with Parkway Bank takes effect in 2018.

    The existing MB Financial Park sign at the top of an elevator well is one of 130 in and around the park that will be replaced after a new naming rights deal with Parkway Bank takes effect in 2018. Mark Welsh | Staff Photographer, July 2015

  • A new Parkway Bank Park sign at the top of an elevator well will replace current signage at Rosemont's entertainment district when a new naming rights deal takes effect in 2018.

    A new Parkway Bank Park sign at the top of an elevator well will replace current signage at Rosemont's entertainment district when a new naming rights deal takes effect in 2018. Sketch Courtesy of Village of Rosemont

 
 
Updated 12/13/2017 4:32 PM

Some 130 signs at MB Financial Park -- Rosemont's 200,000-square-foot entertainment district -- will be replaced at a cost of more than $125,000 with "Parkway Bank Park" signs after a new naming rights deal takes effect at the start of 2018.

Most of the wayfinding signage is in the multilevel parking garage, but there's also the prominent "MB Financial Park" sign at the top of the elevator well that will be taken down. Crews will start removing the big sign Jan. 2, and may hang a temporary banner if the new, permanent sign isn't ready by then, Mayor Brad Stephens said.

 

The village board Wednesday approved a $128,000 contract with Kieffer & Co. to replace the signage.

In October, the board inked a three-year naming rights agreement with Harwood Heights-based Parkway Bank and Trust Co. for the village-owned entertainment district, which includes a mix of restaurants, bars and entertainment offerings. Parkway is expected to pay Rosemont $600,000 a year, with the option to extend the deal for two additional years.

MB Financial entered a $3 million, 56-month sponsorship contract in May 2012, weeks after the district opened. Talks to extend the agreement fell through, leading Rosemont to cut a deal with Parkway.

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