Hoffman Estates entrepreneur hits home run with artistic furniture

Jennifer Hiser hit a home run with her new business in Hoffman Estates, 4Everly Adorned, where she paints artistic designs on furniture and other items.

She created a specially designed nightstand with the Chicago Cubs logo and other related images. It then sold for $700 at a charity raffle during Cubs Manager Joe Maddon's recent Try Not to Suck Celebrity Golf Classic.

The piece also included autographs from retired pitcher Kerry Wood, former pitcher Ryan Dempster, Joe Maddon and even Jennifer's father, Gene Hiser, a veteran Chicago Cubs outfielder during the 1970s.

"I've always been involved with the arts in some way," said Jennifer Hiser, 33.

Hiser interned at Seventeen Magazine in New York for three months while she finished her bachelor of arts from the Illinois Institute of Art-Chicago. After graduation, she was hired for a paid internship at Glamour Magazine in New York. While at Glamour, she earned a certificate in graphic and digital design at Parsons-The New School for Design. She then did some freelancing, including web design and graphics, until she became an assistant designer at Claire's in Hoffman Estates.

But her career shifted after she and her husband could not find the right furniture for their newborn daughter's bedroom. She designed her own furniture with one-of-a-kind designs and vibrant colors.

When she took the plunge as an entrepreneur, she also established a charitable connection after remembering her 2016 safari to South Africa. That's where she witnessed the plight of the rhinos, which were killed for their valuable horns.

"It was when I saw this one area where there were cross memorials," the animal lover said. "Each cross had the month and how many rhinos were killed. These poachers just want their horns and sometimes fly in during the night with helicopters and poach the animals."

She then merged her love of rhinos with her new business and now donates a percentage of the proceeds to Rhino Art, an initiative of Project Rhino, that raises awareness about the animals.

Since March, her artwork on furniture has "sold briskly," she said, with price tags ranging from a few hundred to more than $1,000, depending on the piece and whether it was a custom assignment.

"It's important to give back," she said.

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• There's more to business than just the bottom line. We want to tell you about the people who make business work. Send news about people in business to Follow Anna Marie Kukec on LinkedIn and Facebook and as AMKukec on Twitter.

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Jennifer Hiser, owner of Hoffman Estates-based 4 Everly Adorned, was the artist who painted this Chicago Cubs table, which was later signed by some Cubs and then auctioned during manager Joe Maddon's golf charity last week. COURTESY OF 4EVERLY ADORNED
Jennifer Hiser launched Hoffman Estates-based 4Everly Adorned, where she artistically paints furniture. COURTESY OF 4EVERLY ADORNED
Jennifer Hiser worked on a piece at Hoffman Estates-based 4Everly Adorned, where she artistically paints furniture. COURTESY OF 4EVERLY ADORNED
Miriam Cooper
James Blake
Kay Whitlock
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