Beyond Netflix: Disney Plus joins the streaming fray

  • FILE - In this Aug. 7, 2019, file photo the logo for The Walt Disney Company appears above a trading post on the floor of the New York Stock Exchange. On Tuesday, Nov. 12, Disney Plus launches its streaming service.

    FILE - In this Aug. 7, 2019, file photo the logo for The Walt Disney Company appears above a trading post on the floor of the New York Stock Exchange. On Tuesday, Nov. 12, Disney Plus launches its streaming service. Associated Press

  • FILE - In this Aug. 8, 2017, file photo, The Walt Disney Co. logo appears on a screen above the floor of the New York Stock Exchange. On Tuesday, Nov. 12, Disney Plus launches its streaming service.

    FILE - In this Aug. 8, 2017, file photo, The Walt Disney Co. logo appears on a screen above the floor of the New York Stock Exchange. On Tuesday, Nov. 12, Disney Plus launches its streaming service. Associated Press

  • FILE - In this April 3, 2019, file photo characters from Disney and Fox movies are displayed behind Cathleen Taff, president of distribution, franchise management, business and audience insight for Walt Disney Studios during the Walt Disney Studios Motion Pictures presentation at CinemaCon 2019, the official convention of the National Association of Theatre Owners (NATO) at Caesars Palace in Las Vegas. On Tuesday, Nov. 12, Disney Plus launches its streaming service. (Photo by Chris Pizzello/Invision/AP, File)

    FILE - In this April 3, 2019, file photo characters from Disney and Fox movies are displayed behind Cathleen Taff, president of distribution, franchise management, business and audience insight for Walt Disney Studios during the Walt Disney Studios Motion Pictures presentation at CinemaCon 2019, the official convention of the National Association of Theatre Owners (NATO) at Caesars Palace in Las Vegas. On Tuesday, Nov. 12, Disney Plus launches its streaming service. (Photo by Chris Pizzello/Invision/AP, File) Associated Press

 
 
Posted11/12/2019 7:00 AM

Disney is throwing its hat into streaming Tuesday with the debut of its Disney Plus service.

It is hoping the $7-a-month service, years in the making, will attract millions of subscribers with its mix of Marvel and Star Wars movies and shows, classic animated films and new series.

                                                                                                                                                                                                                       
 

There's a lot riding on the gamble, as traditional media companies seek to siphon the subscription revenue now going to Netflix and other streaming giants. WarnerMedia and NBCUniversal, along with Apple, are also seeking to challenge Netflix.

Disney should do well initially with an advertising blitz, low entry price and covetable library. The challenge will be keeping those subscribers in the long run.

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