PSG signs new sponsorship deal with Accor hotel group

Posted February 21, 2019 6:00 am

The Associated Press

PARIS (AP) - Paris Saint-Germain has signed a multi-year deal with the French-owned hotel group Accor as its principal sponsor starting next year.

Accor replaces long-standing sponsor Emirates airline.

French champion PSG announced the deal in a statement on Thursday without providing financial details or how long the deal is for. French media reports estimate the deal is worth more than 50 million euros ($57 million) each year.

PSG president Nasser Al-Khelaifi, and Accor chairman Sebastien Bazin were scheduled to give more details of the partnership at a news conference on Friday.

Bazin was PSG president from 2009-11, the year Qatari backers QSI took over the club from U.S. investment fund Colony Capital.

He was a PSG shareholder before becoming club president.

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PSG's Kylian Mbappe reacts during the French League One soccer match between Paris Saint Germain and Montpellier at the Parc des Princes stadium in Paris, France, Wednesday, Feb. 20, 2019. (AP Photo/Francois Mori) The Associated Press

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