News

Asahi buys Fuller's beer business for $327 million

Posted January 25, 2019 6:00 am

The Associated Press

A general view of the Fullers brewery in Chiswick, west London, Friday, Jan. 25, 2019. Japanese brewer Asahi is buying Fuller Smith & Turnerâs beer business for 250 million pounds ($327 million), in a deal that includes its flagship London Pride. (Steve Parsons/PA via AP) The Associated Press

LONDON (AP) - Japanese brewer Asahi is buying the beer business of Britain's Fuller Smith & Turner's for 250 million pounds ($327 million), in a deal that includes its flagship London Pride.

The deal announced Friday includes the Griffin Brewery in the London neighborhood of Chiswick, where the company was founded in 1845, and will allow Fuller's to focus on its pub and hotel holdings.

CEO Simon Emeny says protecting the heritage of the site was "particularly important" to the deal, since brewing was an integral part of the company's history and identity.

Fuller's will retain ultimate ownership of its brand name, while Asahi will hold the global license to use the trademark.

Asahi CEO Akiyoshi Koji says there was "untapped international potential" in the London Pride brand which can now be unlocked.

Article Comments

Article Categories
Content Providers Nation and World News

Article Comments

Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.