Fisher nuts teams with Food Network chef for "Unshelled" campaign
ELGIN - To celebrate a 5-year partnership, Fisher nuts and Food Network Chef Alex Guarnaschelli will launch #LiveUnshelled, a new social campaign that encourages consumers to go beyond their comfort zones to "experiment, improvise, and find an unexpected crunch" in their cooking and in other parts of their lives.
Kicking off this month with social videos featuring Guarnaschelli's unshelled moments, the Live Life Unshelled campaign is inspired by the notion that life would be pretty boring if everyone followed the same recipe or ate the same meals day after day. Fisher is instead encouraging consumers to break the mold, try something new and take part in the campaign by sharing their unshelled moments on Facebook and Instagram with the campaign hashtag # LiveUnshelled.
"We are so excited to be partnering with Chef Alex Guarnaschelli for a fifth year," said Howard Brandeisky, senior vice president, Global Marketing & Customer Solutions at John B. Sanfilippo & Son, Inc.
"Chef Alex has been inspiring home chefs for years with her innovative tips and creative, yet simple recipes on behalf of the Fisher brand, but now we're asking our consumers to step outside of their comfort zones, try something new and come out of their shells," he added.