Daily Herald events let us get to know each other face to face

  • Eileen Brown, Assistant Vice President/Director of Strategic Marketing and Innovation at the Daily Herald

    Eileen Brown, Assistant Vice President/Director of Strategic Marketing and Innovation at the Daily Herald

 
and Innovation
 
Updated 10/9/2015 11:04 AM

What do vintage cars, cooking, fitness, prep sports, photography and martinis have in common? They are just some of the interests that have been the focus of Daily Herald events.

As a newspaper, we must connect with our readers. And we do just that in print, online and also face to face. In fact, the Daily Herald hosts nearly 50 events each year, bringing readers together to enjoy a wide variety of topics.

 

These events offer an opportunity for our readers to meet our writers and editors. But it's also a chance for us to have face-to-face time with our subscribers. Very often, it's also a nice way for our readers and advertisers to connect. In other words, we all get to know each other a little better.

Readers get to hear what Dann Gire has to say about holiday movies or what Barry Rozner thinks about the Cubs' chances at a pennant run. In turn, we get to hear what's on the minds of the folks who enjoy the content we produce.

The events division of the Daily Herald has been around for only three years, but during that time more than 7,000 readers have attended at least one of our events. Some are repeat customers -- even to the point where we can say, "Hey, Augie, how are you doing? Great to see you again."

More importantly, some of our events change people's lives.

The Fittest Loser, our annual weight loss competition, for instance, has morphed into a community health initiative. The five contestants we pick all lose weight and become healthier. However, in the last two years, we've expanded it to include a community component and this year we had nearly 250 participants who worked on improving their health.

For us, it doesn't get any better than that. Whether it's our annual talent show, our book club or even our upcoming breast cancer awareness yoga event, we take great pleasure in being your host.

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