Fox River Valley Library District unveils new logo

The Fox River Valley Public Library District has a foxy new logo to go with its new name.

The community has endorsed a logo that shows a fox, that doubles as an open book, with its nose in a second book.

"We wanted to create a new visual identity to go along with our new name," said Christine Cigler, the district's manager of public relations and outreach.

The district worked with Des Plaines-based Graphic Solutions to create two logos to consider. The second logo featured an open book split by a road that led to three people. Graphic Solutions received $2,125 for the project.

People voted on the district's Facebook page, on its website and through the district's electronic newsletter to goes to 9,000 subscribers. The three-week campaign started in April.

The board approved the foxy logo at its meeting last week, and officials will start rolling it out over the summer on business cards, name tags and printed media.

Its major marketing campaign, which includes a big reveal, is scheduled for September to coincide with promotions for National Library Card Signup Month.

"That's when we'll be making a big splash with it," Cigler said.

Meanwhile, it's not the first time the district has turned to the public for help with its marketing.

Two years ago when the district was changing its name from the Dundee Township Public Library District, officials held a similar campaign for suggestions.

The district operates branches in East Dundee and West Dundee. It serves 70,000 residents in Carpentersville, Sleepy Hollow, the Dundees, Gilberts, parts of Elgin, Algonquin and Barrington Hills.