What cable customers really want
OK, cable guys, listen up: Enough already with the lame ads. (“Rethink possible!” “The future of awesome!” “Don’t fall for U-verse!” “Those kids wouldn’t have lasted one day in our shoes!”) What your customers really want is an a la carte choice. What they don’t want is outrageous prices for dozens of channels they never watch. Thank you for your attention.
Russell C. Bath
Libertyville
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