What cable customers really want

OK, cable guys, listen up: Enough already with the lame ads. (“Rethink possible!” “The future of awesome!” “Don’t fall for U-verse!” “Those kids wouldn’t have lasted one day in our shoes!”) What your customers really want is an a la carte choice. What they don’t want is outrageous prices for dozens of channels they never watch. Thank you for your attention.

Russell C. Bath

Libertyville