Cyber Monday sales up 83% over last year

ORLANDO, Fla. - Channel Intelligence today said Cyber Monday sales data for its retailer customers were up on average 83 percent, compared to a year ago. Looking at total sales, Thanksgiving Day still reigned with the highest consumer spending followed by Black Friday and Cyber Monday.

CI's customers includes HP Home and Home Office, Best Buy, OfficeMax, Neiman Marcus, Spiegel, Sears, Target, Golfsmith, ShoeMall, The Children's Place, Lane Bryant, Advance Auto Parts, Things Remembered and hundreds more.

Cyber Monday's 83 percent jump this year was higher than Thanksgiving's 67 percent and Black Friday's 70 percent increase over last year. While Cyber Monday's percentage growth year over year was higher, totals sales fell well below both Thanksgiving and Black Friday's, confirming the trend that more consumers are shopping earlier in the holiday season this year. The shift is occurring in large part due to the extensive pre-Thanksgiving and Thanksgiving-only deals found online this year.

"As expected, Cyber Monday sales were up significantly over last year, but Thanksgiving Day still remains the highest in terms of total sales," said Channel Intelligence CEO Rob Wight. "Digging deeper, it became clear that the top-tier retailers are seeing extraordinary gains this year, while small and mid-tier retailers saw more moderate increases."