RC2 Corp. to launch new learning line

OAK BROOK - RC2 Corp. is soon rolling out a line of educational plush toys, figures, vehicles, play sets and electronic learning aids.

RC2's Learning Curve Brand, based on the popular PBS KIDS series, is expected to be strongly supported by U.S. retailers with a planned rollout set for mid-2009.

Super WHY! is a line created to help kids learn the fundamentals of reading through interactive storybook adventures.

The program features a team of superhero characters with literacy-based powers, who jump into books to look for answers to everyday problems.