Friedman to lead Sears marketing unit

Hoffman Estates-based Sears Holdings said Thursday that David Friedman will join the company as president of marketing. Friedman will be responsible for the oversight and leadership of the marketing business unit.

Friedman recently served as president of Americas for Razorfish, an interactive marketing and technology company. Prior to Razorfish, Friedman spent 10 years with Andersen Consulting (now Accenture) as an associate partner working with retail and consumer products companies.

Friedman earned an MBA from the University of Chicago Booth School of Business and holds a bachelor's degree in economics from Cornell University in Ithaca, N.Y. He will join the company Sept. 13.