White Sox, WSCR sign 5-year deal

The Chicago White Sox and WSCR 670-AM announced a new multiyear agreement Wednesday, extending the relationship between the team and the CBS Radio-owned sports radio station.

The White Sox and WSCR also extended their agreement with the broadcast duo of 20-year radio veteran and former Sox pitcher Ed Farmer and former Sox outfielder Darrin Jackson. Farmer will continue to serve as the play-by-play voice of the White Sox, with Jackson handling color commentary during all regular-season and postseason games.

Under the deal with the White Sox, WSCR will broadcast all regular and postseason Sox games, along with some spring training games, during each of the next five seasons. WSCR has broadcast Sox games since the 2006 season.

“Baseball and radio were made for each other. The White Sox are a premier franchise that all of us at The Score have been very proud to represent the past five years,” said Rod Zimmerman, senior vice president for CBS Radio Chicago.

As part of the new agreement, the team will launch a dedicated White Sox HD channel on 104.3-3 featuring programming created exclusively by the club.

“We are excited to be back on WSCR, delivering our games to White Sox fans over its great signal,” said Brooks Boyer, White Sox senior vice president of sales and marketing Brooks Boyer. “The potential growth in the HD radio industry presents a strong business opportunity for the White Sox.”