Morningstar launches Portfolio Management Services

Morningstar Inc., a provider of investment research, today said it has launched Morningstar Portfolio Management Services, a new enterprise portfolio management and performance reporting service for broker-dealers.

PFS Investments Inc., the investments branch of Primerica, a financial services company providing financial services, is Morningstar's first client to deploy this new solution enterprisewide to its 22,000 representatives.

Morningstar is providing registered representatives with back-office and data aggregation services, as well as a custom-designed web application that allows for intuitive sorting and evaluation of client account and performance information.

The service allows firms to completely outsource their data aggregation and reconciliation processes for consolidating client account data from a variety of custodians, clearing firms, and other investment product providers, such as insurance companies and asset management firms. Advisors can more quickly evaluate accounts, at both the individual client and firm level, and create in-depth, client-friendly reports that combine account performance data with Morningstar analytics-including the Morningstar Style BoxT and the Morningstar Portfolio SnapshotT.  Home office and supervisory personnel also can organize and analyze account data and activity by different representative groups, coverage areas, or geographies.