DieHard broadens scope

HOFFMAN ESTATES - Sears Brands Management Corp. announced a trademark license agreement with Schumacher Electric Corp. which will enable DieHard-branded power accessories to be sold to retailers in the U.S., Puerto Rico and Mexico. The DieHard products to be sold as part of the agreement include battery chargers, jump starters, and power inverters. "We're excited that this agreement will allow our customers the opportunity to purchase DieHard power accessories at additional retail outlets," Guenther Trieb, senior vice-president and president of brands, said in a release.