Daimler projects higher costs to roll out Mercedes cars in 2012
Daimler AG will face higher costs for introducing new Mercedes-Benz models in 2012 than this year, Chief Financial Officer Bodo Uebber said today on a conference call with analysts. The introduction of a line of five compact models is more costly than other rollouts because the vehicles are based on a new platform, he said, declining to specify figures.
Launch costs in the fourth quarter will likely be “a couple hundred million” euros in line with spending in the third quarter, he said.
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